A Study of Value Chain Analysis of Litchi in Dehradun

Abstract

Litchi is a common subtropical fruit crop in India. It is the most tasteful, juiciest, and healthiest fruit and is predominantly cultivated in Eastern India. Litchi farming is a source of livelihood security for a significant number of people in litchi. The research aims at an analysis of the value chain of litchi in Dehradun, looking at the existing scenario, challenges, and opportunities in the production, processing, and marketing of litchi. The value chain has different stakeholders, such as growers, pre-harvest contractors, traders, commission agents, and consumers. Poor information and communication technology infrastructure is a limitation in price discovery and market information dissemination.